Specialist Family PR & Marketing Agency


Rock and Roll Baby World is a PR & Marketing Agency specialising in the family market. Our niche is providing campaigns for the children’s entertainment industry – TV, Film and Music projects but over the years due to demand in our specialist skill set we have diversified and our roster has expanded hugely.

Our Family division has established itself as one of the UK’s Leading Family PR and Parenting Blogging specialist companies. We provide clients with an opportunity to extend their traditional marketing methods across the ever-expanding social media platforms. We are experts in providing national and regional press, radio, TV and online campaigns.

We handle many aspects of the children’s entertainment industry (TV, Film, Apps and Music), but because of our extensive contact list and personal relationships with parenting media we expanded and now we work with a large cross section of companies which include food clients (yum!), publicly funded companies, charities, big brands to boutique brands.

One of the companies strongest assets is its blogger outreach programme which specialises in parent blogging. It’s when people get talking about your products or brand that it takes on a life of its own which traditional PR simply cannot do. When a story captures the imagination of the public, spreading across online blogs and into social networking sites such as Twitter that you know your product or brand has a real chance of success.

The opinions and coverage by parent bloggers can create a huge impact for a brand or product. We believe in building relationships with bloggers, gaining trust and providing them with a unique experience. This could be from a press trip, to an exclusive launch, a well planned day trip out that will appeal to their children and creates great childhood memories.

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We may send them an incentive, something they can keep that has meaning and value to their family. We are not an SEO agency we take time to get to know the bloggers and their families and we create long-term bonds with them and the client we are representing. We build communities and followers for our clients which results in positive posts and bloggers that feel valued.

Rock and Roll Baby World clients range from TV Studio Productions to major and Independent record labels, publishing houses, DVD companies, Film Studios to household name celebrities. We also work on corporate and consumer accounts from Health, Food, Baby Products, Toys to Technology and Food.

To see how we can help your product launch or help build your brand please contact us so we can put together a tailored package for you. For further information please contact louise@rockandrollbabyworld.co.uk